A payment link is the address of a payment page with the amount and order description already filled in. The merchant sends it to the buyer in a messenger, an email or on social media, and the buyer pays in a single hop. No website of your own is required.
How it works
- The merchant creates the link in the dashboard: amount, description and, if needed, the order lines for the receipt.
- The link is sent to the buyer through any convenient channel.
- The buyer opens it and pays by card, SBP or a Pay service.
- The merchant sees the payment status in the dashboard, and the buyer gets a receipt.
Where it is used
- Selling in messengers and social media, where there is no cart.
- Issuing an invoice after a conversation with a client.
- Prepayment for a service, a booking or a consultation.
- Customers who find the full website checkout inconvenient.
How it differs from paying on a site
On a website the buyer assembles the order and proceeds to checkout. A link is created by the merchant for a specific amount — handy when the price was agreed individually or the order took shape in a chat.
There is no price difference: the rate is the same as on a website — from 2.9% for Russian bank cards, SBP and Pay services.
What to keep in mind
- Give the payment a clear description: the buyer sees it on the receipt and the statement.
- Do not send the same link to several customers when the amount is individual.
- Remember the fiscal receipt: it is mandatory when an individual pays, though it is issued automatically.
See payment links for details.
