[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"questions:item:en:what-affects-checkout-conversion":3},{"id":4,"title":5,"answer":6,"body":7,"category":67,"description":68,"extension":69,"meta":70,"modifiedAt":71,"navigation":72,"pairId":73,"path":74,"publishedAt":75,"question":76,"relatedPath":77,"seo":78,"seoTitle":79,"sitemap":80,"slug":81,"stem":82,"translationSlug":83,"__hash__":84},"questions_en\u002Fen\u002Fquestions\u002Fwhat-affects-checkout-conversion.md","What Affects Checkout Conversion","Checkout conversion is the share of buyers who get from the cart to a confirmed payment. It is lost on small things: extra steps, an unfamiliar-looking checkout page, a missing habitual method, and declines the buyer does not understand.",{"type":8,"value":9,"toc":61},"minimark",[10,13,18,34,38,52],[11,12,6],"p",{},[14,15,17],"h2",{"id":16},"what-stops-buyers","What stops buyers",[19,20,21,25,28,31],"ul",{},[22,23,24],"li",{},"A page that looks nothing like your site: the buyer is unsure they are paying you.",[22,26,27],{},"A missing habitual method — for example SBP for people who do not carry cards.",[22,29,30],{},"Extra fields in the form and mandatory registration before payment.",[22,32,33],{},"An unexplained decline with no hint about what to do next.",[14,35,37],{"id":36},"what-can-be-fixed","What can be fixed",[19,39,40,43,46,49],{},[22,41,42],{},"Style the checkout form to match your brand — colours and fonts are configurable.",[22,44,45],{},"Offer two or three methods instead of one.",[22,47,48],{},"Show a clear next step on the decline page: another method or a retry later.",[22,50,51],{},"Do not demand data the order can be placed without.",[11,53,54,55,60],{},"How a widget differs from a separate checkout page is covered ",[56,57,59],"a",{"href":58},"\u002Fen\u002Fquestions\u002Fwidget-versus-payment-page","separately",".",{"title":62,"searchDepth":63,"depth":63,"links":64},"",2,[65,66],{"id":16,"depth":63,"text":17},{"id":36,"depth":63,"text":37},"basics","Some buyers are lost between the cart and a confirmed payment. What usually stops them at checkout and which of it a merchant can actually fix.","md",{},null,true,"question-50","\u002Fen\u002Fquestions\u002Fwhat-affects-checkout-conversion","2026-08-17","What affects checkout conversion?","\u002Fen\u002Fpayment-widget",{"description":68},"What affects conversion into a payment",{"loc":74},"what-affects-checkout-conversion","en\u002Fquestions\u002Fwhat-affects-checkout-conversion","chto-vliyaet-na-konversiyu-oplaty","6rcsNuzGs1Iu92yrHjt7Bc-TeTvtXGN8ccdnRcLjzIQ"]